.01
about Me
I have been working in the technology sector since 2000, and over that time have honed my skills across various functional areas: product management, business development, sales and for the last 10 years digital marketing.
I believe that the best path to success is to start with a well-defined customer persona, market segmentation, and a keen understanding of the issues that affect your customers on a daily basis.
What I offer: a top-level marketing strategy, content development and distribution, execution of both inbound and outbound marketing programs, branding, website and video production, and a customer lifecycle engagement plan.
I strongly believe that combining technical knowledge with traditional marketing skills is the best way to achieve a profitable program and create real value.
.02
Skills
Website development | squarespace, WordPress, html
SEO, SEM, PPC
Google Adwords, Analytics, Webmaster console
Video Production | webinars
Marketing Automation | Hubspot, Marketo, Salesforce, Zoho
Creative writing | Blog author
Digital advertising
Project Management
Content marketing
Strategic planning & Budgeting
Google Academy for Ads
AdWords Video Certification
Some of the challenges I have successfully addressed
Does your marketing team know how to optimize a website goal flow?
Have you ever hosted a webinar that attracted over 100 attendees?
Did your last trade show yield actionable leads that converted into paying customers?
Is your content specialist able to produce a compelling blog post in less than a day?
Is your sales team willingly and efficiently collaborating with your marketing department?
.03
Portfolio
BloGs
CES 2022 Campaign
Fluent.ai provides highly accurate and intuitive speech recognition software solutions for consumer device OEMs.
nGUVU blog author - covering Machine Learning and Contact Center topics
Crated the Valital blog site, an HR Tech application
Articles
In addition to corporate blogs, I am a contributing author with industry-recognized publications.
Security Magazine, the leader in cyber and physical security online publications
Customer Think: one of the Top 5 Customer Experience websites in North-America
Adrian Swinscoe: Best-Selling author of "How to Wow"
Genesys Blog: Top 5 employee engagement solution requirements
VIDEOS
Highly technical topics put to video for awareness campaigns
Email Campaigns
Boasting an open rate above 40% on average, and a click-through rate of over 23%, I have developed targeted account-based messaging campaigns segmented by persona and industry.
Customer Success Stories
Customers are also brand advocates, and I enjoy working with clients to publish their positive product experiences.
Get the Lasik MD Customer Success Story
Business Cases
Understanding the financial and strategic decisions behind product development, partnerships and alliances is crucial to managing a successful portfolio.
Get the sample business case
Collateral
I have authored technical whitepapers, brochures, one-pagers, and competitive advantage briefs.
.04
CONTACT me
I am available for full-time mandates, senior level positions at organizations large and small.