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about Me
I have been working in the technology sector since 2000, and over that time have honed my skills across various functional areas: product management, business development, sales and for the last 10 years digital marketing.
I believe that the best path to success is to start with a well-defined customer persona, market segmentation, and a keen understanding of the issues that affect your customers on a daily basis.
What I offer: a top-level marketing strategy, content development and distribution, execution of both inbound and outbound marketing programs, branding, website and video production, and a customer lifecycle engagement plan.
I strongly believe that combining technical knowledge with traditional marketing skills is the best way to achieve a profitable program and create real value.
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Skills
Website development | squarespace, WordPress, html
SEO, SEM, PPC
Google Adwords, Analytics, Webmaster console
Video Production | webinars
Marketing Automation | Hubspot, Marketo, Salesforce, Zoho
Creative writing | Blog author
Digital advertising
Project Management
Content marketing
Strategic planning & Budgeting
Some of the challenges I have successfully addressed
Does your marketing team know how to optimize a website goal flow?
Have you ever hosted a webinar that attracted over 100 attendees?
Did your last trade show yield actionable leads that converted into paying customers?
Is your content specialist able to produce a compelling blog post in less than a day?
Is your sales team willingly and efficiently collaborating with your marketing department?